James Guasch is owner of Sequoia Carpet Rug Upholstery & Water Restoration, in Mountain View, California and a second-generation veteran of the carpet, rug, and upholstery cleaning and restoration industry. He learned the business working after school and summers at the family's cleaning plant. Mechanically inclined, Jim was intrigued with the mechanics of the machines used in the cleaning and restoration divisions of the business. After high school Jim followed his dream of being a firefighter. He studied fire science and volunteered at a local fire district. At the age of 24, he was hired by the Menlo Park Fire Department.
Although he enjoyed the adventure of firefighting, he loved what was in his blood - the cleaning and restoration business. As a firefighter, he acquired a different perspective of damage caused by fire and water. Combining the experience and knowledge from both professions, Jim took the opportunity to expand the water damage and restoration divisions of Sequoia Carpet Rug Upholstery & Water Restoration when he became owner in late 1980. Over the years, Jim's interest in machinery shifted from repair to research and development. Staying abreast of the restoration industry's technical advancements, he implemented these changes into his restoration business. The industry has had a problem drying the interior wall cavities of structures. Existing systems require drilling of holes. With these procedures came the need for drywall repair and high labor costs. There had to be a better way to effectively mitigate devastating water problems in the interior wall structure without the expense of reconstruction. With this realization, Jim Guasch set to work and over the following years developed the Wallintruder, a patented wall drying system.